What school has the best Digital Marketing program in Ho Chi Minh City

The evolution of digital communication has been drastically changing how we communicate with each other worldwide. That also impacts consumers’ habits, interactions, and ways of searching for information. Furthermore, Digital Marketing was born in response to that change and quickly became a “trendy” industry with the increasing demand for personnel.

So what is Digital Marketing? Which school has the best Digital Marketing program? Let us dedicate the best schools for Digital Marketing programs in Ho Chi Minh City.

1.   About Digital Marketing

Digital marketing is creating and disseminating content through digital media channels such as websites, landing pages, social media, email, and mobile applications using various strategies across paid, earned, and owned digital channels.

In more straightforward language, Digital Marketing is not about learning about technology but about understanding human activities on digital platforms to know what technology customers use and how to leverage it to interact with them more effectively. Nevertheless, it is also essential to learn how to use those platforms effectively and understand customer insight; these are the real key to unlocking the potential of Digital Marketing.

Digital marketing refers to marketing activities using digital channels

The advent of Digital Marketing greatly helps businesses save costs and the campaign’s effectiveness. Digital Marketing also allows companies to classify and identify advertising audiences more accurately than traditional marketing methods. So what exactly can students do after Digital Marketing graduation?

2. What jobs can you do with a Digital Marketing degree?

What jobs can you do with a Digital Marketing degree?

Digital Marketing in Vietnam is no exception to businesses’ digital transformation trends and the digital economy’s general development. Businesses need a team of excellent Digital Marketing personnel to implement new projects and reach potential customers online easily. Depending on their career goals, graduates of Digital Marketing can take on many different positions with attractive salaries.

Here are some of the hottest careers for students majoring in Digital Marketing:

2.1. Digital Marketing Specialist

A Digital Marketing Specialist is in charge of all the digital channels, including Content Marketing, SEO, Social Marketing, Digital Advertising, and many more. Digital Marketing Specialist is also responsible for developing and managing digital marketing strategies and campaigns, such as building promotion, advertising, and brand development strategies.

2.2. Data collection specialist

A data collector will collect information and data and research market needs and customer insights through creating and administering surveys, research, and interviews.

Businesses can develop appropriate strategies to attract more customers thanks to these activities.

Job opportunities are open for Digital Marketing students in the digital age.

2.3. SEO and SEM Expert

This is one of the professions chosen by many students. The Marketing degree program gives you the skills and knowledge needed to become a good SEO and SEM professional, such as planning skills, learning about competitors, data analysis, understanding keywords, online advertising, or the spirit of ongoing study…

  2.4. Content Strategist

Becoming a Content strategist requires you to understand customers, have marketing knowledge, and possess creativity and skills such as analytical planning, management, and the ability to evaluate campaign or project results over time.

2.5. Digital Advertising Optimization Specialist

Digital Advertising Optimization Specialist (Digital Ads) implements and optimizes campaigns running Facebook Ads, Google Ads, and Display Ads for customers or ensuring KPIs committed to customers,… This position needs a solid marketing background, an understanding of customers, data analyzing skills, and the ability to optimize online advertising tools to achieve the best campaign effectiveness.

3. What school has the best Digital Marketing program?

Since the introduction of Digital Marketing into teaching in Vietnam, the number of Digital Marketing students annually has always reached a high number and is increasing. Some leading schools in teaching Digital Marketing include Hoa Sen University (HSU), the University of Economics Ho Chi Minh City (UEH), Foreign Trade University Ho Chi Minh City (FTU), University of Finance – Marketing (UFM),…

Proud to be a pioneer in accessing many international programs to meet the needs of society, Hoa Sen University is one of the universities in Ho Chi Minh City that open university training programs in Digital Marketing. Students of Hoa Sen University will have the opportunity to interact and study with a team of professional and experienced lecturers. At the same time, a learning environment with many vivid experiences, projects, and academic playgrounds helps learners develop their abilities, unleash their potential and become the best version of themselves.

Hoa Sen University signed a cooperation agreement with YouNet Media Joint Stock Company, a leader in Social Network Data Analytics Platforms and Services, to help improve the efficiency of Marketing & Branding activities.

The Digital Marketing program of HSU will equip students with knowledge through specialized subjects: Digital Media, Search Engine Optimization (SEO), Programmatic Advertising, and solid strategy… Hoa Sen University always prioritizes cooperation with domestic and foreign enterprises.