E-COMMERCE – THE ESSENTIAL SHIFT OF THE FUTURE

E-commerce is a field of strong development and breakthrough in current business trends, so the human resource and recruitment needs of businesses in the  e-  commerce field are increasing very rapidly in both quantity and quality. quality, forcing all businesses to invest in all aspects of their electronic business activities and digital transformation. 

1. SPECIFICATIONS OF THE E-COMMERCE INDUSTRY

E-commerce develops in parallel with the internet and brings great benefits to every business, whether large or small, and the biggest beneficiaries are often customers because they will be able to buy cheaper, faster, more effective products. more efficient and convenient. 

2.  VIETNAM E-COMMERCE MARKET  IN PAST YEARS AND UPCOMING TRENDS

Vietnam’s e-commerce market is developing quite well and will accelerate in the coming years. This is the reason why many investment funds and large companies in the world decide to participate and pour capital into the e-commerce market in  Vietnam  . Vietnam, because they know this is a market that will help them “make money” in the near future.

There are currently many interesting activities taking place in the e-commerce space, one of the most interesting areas is e-commerce activities through mobile devices, because most people use smartphones to access mobile devices. Visit websites to conduct online buying/selling activities. This contains a positive message about the development of e-commerce on mobile phones because this “land” is currently not fully exploited anywhere in the world, Vietnam will have the opportunity to innovate in the field. Mobile e-commerce if we grasp and exploit this “land” well.

In addition, Internet technology, network infrastructure and supporting services are also constantly developing, creating a foundation for e-commerce to continue to boom in the near future, especially when the world begins to apply technology. 5G network and satellite network.

3. E-COMMERCE BECOME AN ESSENTIAL ACTIVITY FOR CONSUMERS

iPrice’s report  ranks the most used e-commerce applications in 2019, in which the top 4 are  Shopee, Lazada, Tiki  and  Sendo  (familiar names that remain the same throughout the year, despite the competition). competition from foreign applications that have just appeared and been downloaded a lot), showing high consumer loyalty to e-commerce applications.

On the website platform, there is also a similar phenomenon when online shopping on e-commerce platforms has now become a reflex for Vietnamese consumers. Whenever a need arises, they will open their favorite application or type in the website address and access it immediately, without having to hesitate to search or choose like before.

This shows that  there are JOB OPPORTUNITIES  with attractive salaries in the field of e-commerce compared to other fields. E-commerce graduates can take on a number of positions such as:

• In charge of E-Marketing strategy and e-business management.
• In charge of business strategies on internet platforms: business websites,  e-commerce platforms  (Shopee, Lazada, Tiki, Amazon…), Social networks (Facebook, zalo, Instagram, Twitter, Tiktok) …
• Build an SEO strategy for business websites. 
• In charge of online business: website, e-commerce platform, customer care on online platforms (social networks, email marketing, websites, chatbots…)
• Manage social network accounts – build related content: Facebook, Zalo, Instagram, Twitter…

4. E-COMMERCE INDUSTRY AT  HSU  AND HIGHLIGHTS:

The training program is always updated and taught according to the recruitment needs of the job market related to e-commerce with the criteria: PRACTICAL LEARNING ON E-COMMERCE BUSINESS MODELS.

The teaching staff has practical experience at businesses that are successfully applying the  e-commerce model  to business activities. Teaching methods according to international standards with many updated specialized subjects help students easily work in an international environment and continue studying at higher levels abroad.

Many activities to support students in accessing and understanding more about the field of  e-commerce  and related work through seminars, thematic reports, talk shows with experts, academic and development competitions. real project…..

During the study process, students receive in-depth training in e-commerce expertise and soft skills to practice and prepare for a solid career when they graduate.

Realistic simulation activities and internship projects, 02 semesters of direct internship at the enterprise (cognitive internship and graduation internship).

Graduates can work at any business and business field that is implementing e-commerce and e-business activities in the school’s partner network.

Conclusion:  E-commerce  is the industry with the highest growth rate today, requiring businesses in all business fields (education, banking, manufacturing, trading, wholesale, retail, fashion, etc.) Small and medium-sized enterprises, large enterprises…) in Vietnam and the world must apply e-commerce and digital transformation to adapt and develop in the current 4.0 technology era. That is also the potential and opportunity for students studying e-commerce to grasp the inevitable trends of the market and find good career opportunities in the future. 

Hoa Sen University