DIGITAL MARKETING INDUSTRY – CAREER OPPORTUNITIES IN THE NEW AGE
Vietnam is an investment destination for foreign businesses, competition is increasingly fierce in the market. To survive, businesses need a systematic marketing strategy that brings high efficiency at reasonable costs. Digital marketing is the optimal solution to this problem.
Correct understanding of Digital Marketing
Digital Marketing is understood as “digital marketing”, taking advantage of the combination of the Internet and technology devices (computers, mobile phones…) and other platforms to promote marketing activities and reach users. , exchange information and promote products and services, thereby helping to increase brand recognition, build trust and maximize revenue.
Digital Marketing is a field that constantly changes over time, is realistic, and requires the ability to constantly update expertise, even after working.
Marketing is attracting young people to study
What’s different about teaching Digital Marketing at Hoa Sen ?
In the 2021 school year, Hoa Sen University officially enrolls students in the Digital Marketing program (Bachelor of Digital Marketing) to help young people master basic knowledge before specializing in each field as well as proactively grasp the skills. new trends and features, helping students expand job opportunities and master in the digital age.
The Bachelor of Digital Marketing program at Hoa Sen University provides learners with general knowledge about using digital media tools and platforms such as SEM, SEO, social networks, etc. to Make marketing plans.
The training program is advised by CEOs in the leading digital marketing industry in Vietnam, with 02 internship periods, practical projects, practical subjects combined with field trips, most specialized subjects taught by English; Textbooks from famous publishers in the US
Lecturers: masters/PhD graduates from domestic and foreign universities and have practical experience from multinational corporations
Facilities: 01 headquarters and 05 modern, spacious facilities
Job opportunities with businesses: connecting businesses from training programs with organizations that need Marketing human resources
Student activities: participating in clubs, academic competitions, implementing projects and workshops on digital marketing
What will students be able to do after graduating from the Digital MKT major?
In the context of strongly developing digital transformation in Vietnam, human resources in the Digital Marketing industry are increasingly sought after by businesses, demonstrated through the large recruitment demand for diverse positions in the field of digital marketing. from headhunting companies such as Vietnamworks, Career Builder, Job Street , etc. With an average salary of 12 – 17 million for starting positions in the field of Digital marketing , this salary is relatively higher than other companies. other industries (average 5-9 million). At the same time, according to forecasts of the Center for Human Resources Forecasting and Labor Market Information of Ho Chi Minh City, by 2025, the Marketing industry needs 21,600 or more workers per year, of which digital marketing accounts for a large proportion. pretty big.
The work of a Digital Marketer is very diverse, ranging from search engine optimization (related to Google , Bing , Yahoo …), pushing websites to the top of search pages, designing website interfaces, writing content. blog to conducting competitor analysis, deploying email marketing channels, producing YouTube and TikTok videos …
In recent years, Digital Marketing has always been on the list of hot industries chosen by many young people. Studying Digital Marketing , young people can work in positions such as: Copywriter ; SEO staff ; Staff running Facebook Ads / Google Ads ads ; PR staff , video editor … at advertising agencies , media agencies , market research agencies …
In addition, the Gen Z generation pursues an entrepreneurial mindset from a very young age, tending to choose freelance jobs that have real value and are easy to create a personal brand image. Freelancer , online sales, food blogger, beauty blogger, travel blogger… are trending careers and all need Digital Marketing skills for the formula of success.
Hoa Sen University
