THE FINALE AND AWARDS GALA OF TVCREATE SEASON 13 – 2023

12/06/2023

On the evening of June 10, 2023, an atmosphere of excitement and fervor filled the entire auditorium throughout the ‘Final Round’ of the competition. From creatively charged performances and competitive spirit to the expressions of teamwork and individual flair, the event captivated the audience.At this juncture, the audience had the opportunity to witness outstanding performances from the contestant groups. Each of them delivered mesmerizing moments for both the audience and the judging panel.

The contestants and the TVCreate 2023 “organizing” committee celebrated together for the overall results at the Awards Gala Night

The participation of Associate Professor Nguyen Hai Ninh – Vice Rector of Hoa Sen University, who shared: ‘The competition gathered 110 teams from nearly 40 universities across the country’s three regions.This demonstrates that TVCreate’s platform has attracted Marketing students from all over the country. Competitions like this serve as a clear testament to the training philosophy of Hoa Sen University, emphasizing “Entrepreneurial Spirit and Practical Learning – Real-world Application”. I believe that the experiences you gained in the competition will serve as valuable assets as you enter the workforce after graduation. The school’s leadership is proud of all of you, and I look forward to the 14th edition of the competition in 2024, anticipating it to be larger, more professional, and continuing to enhance our pride in Hoa Sen University’s TVCreate competition for students”.

ThS. Nguyen Hai Ninh – Vice Rector of Hoa Sen University, expressed his emotions and congratulations for the TVCreate 2023 competition

The surprising element was that the marketing plans of all the competing teams were crafted in a professional and meticulous manner.From market research and analyzing the target audience for Kodak cameras, to exploring the reasons behind Kodak’s limited popularity among users, the teams delved into detailed analyses of strategies, implementation phases for marketing campaigns, communication channels, leveraging Key Opinion Leaders (KOLs), pricing…all aspects were thoroughly analyzed by the teams.Additionally, the Key Performance Indicator (KPI) plan was also outlined in detail by the teams. The advertising TVC (Television Commercial) was invested in with thorough consideration given to the concept, characters, imagery, aiming to create meaningful messages about instant cameras. This was intended to stimulate consumer purchasing behavior.

The judging panel shared their comments and emotions regarding the performances of the contestant teams

After the intense ‘Finals,’ everyone eagerly awaited the ‘Gala Night Awards.’ The TVCreate 2023 competition officially concluded in a promising and hopeful manner. It was a memorable journey for all contestants and members of the organizing committee.