PROGRAMME INTRODUCTION
As a public British university with advanced teaching programmes and high quality teaching, DMU has gained:
> Rated Gold – the highest ranking for teaching quality in 2017
> Top 15 Universities in the UK towards the United Nations’ sustainable development goals (according to T.H.E Impact Rankings 2020).
>The University is ranked in the top 3% of global universities and top 1.5% of global universities for international impact in the Times Higher Education World University Rankings 2017.
> Top 1 graduate employability according to Times Higher Education. The rate of students having jobs after graduation is 96.7%. There are many alumni at the school who are currently holding important positions in leading corporations and organizations in the world such as Warner Bros, Walt Disney, IBM, Adidas,…
> The programme is recognized by ACCA and CIMA.
WHY SHOULD YOU PURSUE THIS MAJOR?
Strengths of the programme compared to other programmes
> The entire programme is taught in English;
> The academic staff are domestic and international experts with many years of experience in the industry;
> Study and research under the guidance of domestic and international experts;
> Dynamic, multi-national, multicultural learning environment;
> Diverse career options in multinational organizations domestically and internationally.
CAREER OPPORTUNITIES
Professional human resource training programme for domestic and international business. Graduates will be able to participate in activities in the field of Marketing such as:
> Brand Director
> Communications Director
> Head of Department/Specialist in Communications
> Content Marketing
> Creative Specialist
> Communications Planning Specialist
> Customer Relationship Manager (Account Manager)
> Market Research Specialist
> Marketing Assistant/Designer
> International Marketing Expert
- ADMISSION INFORMATION
- Target
Highschool graduates or equivalent.
Students transfer Credits from other Universities and Colleges.
- How to apply
2.1. Based on the 2024 National High School Graduation Exam results
> Threshold to ensure input quality: The school will announce when the 2024 National High School Graduation Exam scores are available (According to the schedule of the Ministry of Education and Training). Conditions for submitting applications for admission consideration: High school graduation or equivalent; Participation in the 2024 National High School Graduation Exam.
> Accepted majors: All undergraduate majors.
2.2. Based on high school transcript
2.2.1. Based on Academic Performance (Transcript) for 3 years of high school, excluding the Second Semester of Grade 12
> Average grade of all subjects throughout the academic year of Grade 10, Grade 11, Grade 12, and the First Semester of Grade 12 from 6.0 points or higher (rounded to one decimal place). The admission score must not be lower than the threshold for ensuring entrance qualifications set by the University.
> Accepted majors: All undergraduate majors.
2.2.2. Based on Academic Performance (Transcript) for 3 years of high school
> Average grade of every subject throughout the academic year of Grade 10, Grade 11, and the entire year of Grade 12 from 6.0 points or higher (rounded to one decimal place). The admission score must not be lower than the threshold for ensuring entrance qualifications set by the University.
> Accepted majors: All undergraduate majors.
2.3. Based on the 2024 Competency Assessment Exam of Hanoi National University and Ho Chi Minh City National University
> Candidates must take part in the Competency Assessment Exam conducted by Hanoi National University and Ho Chi Minh City National University in 2024 with the scores of 600 or above (on a scale of 1200) and 67 or above (on a scale of 150).
- Direct Admission into the Specialization
Candidates meet the requirements in section 4 and have one of the valid international English certificates (as of the date of application): IELTS 6.0 certificate or equivalent.
For candidates of the University Foundation programme: IELTS 5.0 certificate or equivalent.
- Admission Rounds
Main round: January 2024
Additionally, candidates who graduated from high school before 2023 can enroll at different times throughout 2024.
- PROGRAMME AND DEGREE
Students participating in the programme will study for 3 years (excluding the foundational year). Graduates will be awarded a Bachelor’s degree in International Business by De Montfort University – United Kingdom.
- HOW TO APPLY
- Required documents
> Admission registration form;
> Copy of high school transcript;*
> Certificate of high school graduation in 2024.
> Copy of high school graduation diploma if graduated before the admission year;**
> Copy of high school graduation diploma from abroad or Certificate of completion of international high school program;**
> Copy of vocational/college diploma;**
> Copy of National University Competency Assessment Exam results;*
> Copy of IELTS certificate with a score of 5.0 or higher or equivalent English certificate;
> Note:
> Students only submit ONE copy from * depending on the admission method and ONE copy from **.
> All copies must be notarized. Copies with foreign features must be translated and notarized.
- Tuition Fee
First foundational year: 95,000,000 VND.
From the second year onwards: 132,000,000 VND per year.
- Apply Now
> Room 1007 – Institute of Education and Global Engagement – DMU Programme
> 8 Nguyen Van Trang Street, Ben Thanh Ward, District 1, Ho Chi Minh City
> Phone: 028 7309 1991 (internal number: 4792) – Hotline: 0888 275 276
> Email: demontfort@hoasen.edu.vn
> Website: www.demontfort@hoasen.edu.vn / www.hoasen.edu.vn/hsu-iie
PROGRAMME OBJECTIVES
> The programme provides students with in-depth knowledge of the current marketing industry and how to align with broader business and societal functions through creative and highly interactive teaching methods. Practical activities help students acquire specialized skills for their future careers.
> Students will learn how to select and apply appropriate methods and techniques to develop marketing solutions for challenges faced by major global companies. Additionally, students will explore the latest trends and gain hands-on experience through DMU’s partnerships with reputable digital marketing companies, providing opportunities for students to develop the necessary skills and qualities to succeed as marketing specialists.
PROGRAMME CONTENT
DURATION:
The programme lasts for 3 years (excluding 1 foundational year), with 2 semesters each year. Instruction is conducted in English.
> The programme focuses on helping students position themselves in the dynamic, creative, and competitive marketing industry, guiding their career paths through trend-focused modules such as Integrated Marketing Communications.
> With an advantage in assessing creativity, students can enhance their knowledge of Digital Marketing through real-life scenarios.
> The programme also provides opportunities for students to participate in and experience large-scale projects such as the international X-culture competition.
> Students will have the ability to research and keep up with emerging trends both domestically and internationally. The programme focuses on areas such as sustainable marketing, deep consumer understanding, digital transformation, marketing automation, creativity, interactive marketing, and approaches to marketing communications that reflect and engage a more diverse range of consumers.
EDUCATION PROGRAMME
| Year 0 | Year 1 | Year 2 | Year 3 |
| IYZ | Marketing | Marketing | Marketing |
| English for Academic Purposes 1 | Fundamentals of Organizations and Markets in a Global Context | Brand Management | Marketing Strategy and Analytics |
| English for Academic Purposes 2 | Principles of Marketing | Customer Insight: Consumer Behaviour and Research | Engagement Marketing: Communities, Content and Creativity |
| Academic and Study Skills | Decision Making for Marketing | Integrated Marketing Communications | Choose 1 of the 2 following subjects: |
| Maths Study Skills: Quantitative Methods | Marketing in Action: Social, Environmental and Digital Impact | Contemporary Issues in Marketing | Critical Perspectives in Marketing |
| The Context of Business | Marketing Innovation | ||
| Choose 1 of the 2 following subjects: | |||
| Marketing Dissertation | |||
| Brand Portfolio |
