PROGRAMME INTRODUCTION
As a public British university with advanced teaching programmes and high quality teaching, DMU has gained:
> Rated Gold – the highest ranking for teaching quality in 2017
> Top 15 Universities in the UK towards the United Nations’ sustainable development goals (according to T.H.E Impact Rankings 2020).
>The University is ranked in the top 3% of global universities and top 1.5% of global universities for international impact in the Times Higher Education World University Rankings 2017.
> Top 1 graduate employability according to Times Higher Education. The rate of students having jobs after graduation is 96.7%. There are many alumni at the school who are currently holding important positions in leading corporations and organizations in the world such as Warner Bros, Walt Disney, IBM, Adidas,…
> The programme is recognized by ACCA and CIMA.
WHY SHOULD YOU PURSUE THIS MAJOR?
Strengths of the programme compared to other programmes
> The entire programme is taught in English;
> The academic staff are domestic and international experts with many years of experience in the industry;
> Study and research under the guidance of domestic and international experts;
> Dynamic, multi-national, multicultural learning environment;
> Diverse career options in multinational organizations domestically and internationally.
CAREER OPPORTUNITIES
Professional human resource training programme for domestic and international business. Graduates will be able to participate in activities in the field of Business Administration such as:
> Customer Relationship Specialist
> Business Development Specialist
> Corporate Communications Specialist
> Event Advertising Specialist
> Business Strategy Manager
> Market Development Specialist
> Marketing Project Manager
> Social Media Specialist
> …
- ADMISSION INFORMATION
- Target
Highschool graduates or equivalent.
Students transfer Credits from other Universities and Colleges.
- How to apply
2.1. Based on the 2024 National High School Graduation Exam results
> Threshold to ensure input quality: The school will announce when the 2024 National High School Graduation Exam scores are available (According to the schedule of the Ministry of Education and Training). Conditions for submitting applications for admission consideration: High school graduation or equivalent; Participation in the 2024 National High School Graduation Exam.
> Accepted majors: All undergraduate majors.
2.2. Based on high school transcript
2.2.1. Based on Academic Performance (Transcript) for 3 years of high school, excluding the Second Semester of Grade 12
> Average grade of all subjects throughout the academic year of Grade 10, Grade 11, Grade 12, and the First Semester of Grade 12 from 6.0 points or higher (rounded to one decimal place). The admission score must not be lower than the threshold for ensuring entrance qualifications set by the University.
> Accepted majors: All undergraduate majors.
2.2.2. Based on Academic Performance (Transcript) for 3 years of high school
> Average grade of every subject throughout the academic year of Grade 10, Grade 11, and the entire year of Grade 12 from 6.0 points or higher (rounded to one decimal place). The admission score must not be lower than the threshold for ensuring entrance qualifications set by the University.
> Accepted majors: All undergraduate majors.
2.3. Based on the 2024 Competency Assessment Exam of Hanoi National University and Ho Chi Minh City National University
> Candidates must take part in the Competency Assessment Exam conducted by Hanoi National University and Ho Chi Minh City National University in 2024 with the scores of 600 or above (on a scale of 1200) and 67 or above (on a scale of 150).
- Direct Admission into the Specialization
Candidates meet the requirements in section 4 and have one of the valid international English certificates (as of the date of application): IELTS 6.0 certificate or equivalent.
For candidates of the University Foundation programme: IELTS 5.0 certificate or equivalent.
- Admission Rounds
Main round: January 2024
Additionally, candidates who graduated from high school before 2023 can enroll at different times throughout 2024.
- PROGRAMME DURATION AND DEGREE
Students participating in the programme will study for 3 years (excluding the foundational year). Graduates will be awarded a Bachelor’s degree in International Business by De Montfort University – United Kingdom.
- HOW TO APPLY
- Required documents
> Admission registration form;
> Copy of high school transcript;*
> Certificate of high school graduation in 2024.
> Copy of high school graduation diploma if graduated before the admission year;**
> Copy of high school graduation diploma from abroad or Certificate of completion of international high school programme;**
> Copy of vocational/college diploma;**
> Copy of National University Competency Assessment Exam results;*
> Copy of IELTS certificate with a score of 5.0 or higher or equivalent English certificate;
> Note:
> Students only submit ONE copy from * depending on the admission method and ONE copy from **.
> All copies must be notarized. Copies with foreign features must be translated and notarized.
- Tuition Fee
First foundational year: 95,000,000 VND.
From the second year onwards: 132,000,000 VND per year.
- Apply Now
> Room 1007 – Institute of Education and Global Engagement – DMU Programme
> 8 Nguyen Van Trang Street, Ben Thanh Ward, District 1, Ho Chi Minh City
> Phone: 028 7309 1991 (internal number: 4792) – Hotline: 0888 275 276
> Email: demontfort@hoasen.edu.vn
> Website: www.demontfort@hoasen.edu.vn / www.hoasen.edu.vn/hsu-iie
PROGRAMME OBJECTIVES
> This programme will help students develop a comprehensive understanding of the scope of business and marketing industries, their interrelations, and practical applications. Through specific modules, students will learn how to identify the impacts of organizational, political, social, technological, cultural, and ethical factors on the business and marketing environment.
> Students will evaluate and prioritize issues related to managing business and marketing activities within the scope of global enterprises, corporations, and societies. This provides students with opportunities in both marketing and business fields.
> It helps students enhance their knowledge of methods and techniques used to develop practical solutions for current business and marketing challenges. Students will be able to analyze and evaluate Business Intelligence and apply knowledge of business management, branding, and market to propose, argue, and implement effective business and marketing solutions.
PROGRAMME CONTENT
DURATION:
The programme lasts for 3 years (excluding 1 foundational year), with 2 semesters each year. Instruction is conducted in English.
> By integrating both business and marketing fields, students will gain insights into marketing and business modules, providing them with competitive advantages in the international market.
> Creative learning approaches through current assessment strategies and content aim to enhance students’ digital and professional skills (such as through descriptive charts, TEDtalks, consulting reports, and group debates).
> Core modules provide essential knowledge in the business field to achieve effectiveness in business operations.
> DMU is a Recognized Partner of the Chartered Institute of Marketing (CIM) and an Official Education Partner of the Institute of Data & Marketing (IDM), meaning students may be exempt from CIM and IDM professional qualifications.
> The programme is designed according to DMU’s Education Strategy 2030, where the timetable is simplified, allowing students to study one module at a time and have more time for engagement in their learning. This facilitates quicker feedback from instructors and fosters a balanced lifestyle between study and life.
EDUCATION PROGRAMME
| Year 0 | Year 1 | Year 2 | Year 3 |
| IYZ | Business Administration | Business Administration | Business Administration |
| English for Academic Purposes 1 | Foundation of Global Business in the Digital Age | Contemporary Issues in Strategic Marketing | Marketing, Society and Global Impact |
| English for Academic Purposes 2 | Marketing: Theory and Practice | Brands and Consumer Behaviour | Choose 1 of the 2 following subjects: |
| Academic and Study Skills | Essential Business Intelligence and Financial Decision Making | Marketing Practice and Industry Insights | Digital Marketing for Business Managers Geography and Trends |
| Maths Study Skills: Quantitative Methods | Entrepreneurships and Business Ventures | Business Ethics and Social Responsibility | Crisis and Business Continuity Management |
| The Context of Business | Choose 1 of the 2 following subjects: | ||
| Customer Relationship Management | |||
| Creative Leadership and Business Thinking | |||
| Choose 1 of the 2 following subjects: | |||
| Marketing Consultancy Project | |||
| Marketing Dissertation |
