Study International Bachelor’s in 3 Hot Majors: Marketing, International Business, and Graphic Design at Hoa Sen – De Montfort 2025
Mr. Simon Bradbury – Deputy Vice-Chancellor of De Montfort University (Leicester)
welcomes new students of the Hoa Sen – De Montfort International Joint Programme.
The Hoa Sen – De Montfort International Joint Programme is fully transferred from the curriculum of De Montfort University, a UK public university. It offers an international bachelor’s degree in three high-demand majors, aligning with the promising job market both domestically and internationally, through an on-site study abroad model.
1. International Bachelor’s Program in Marketing at HSU-DMU
1.1 Course Curriculum of the Bachelor’s Program in Marketing
Year 1
Module 1: Fundamentals of Organizations and Markets in a Global Context
Module 2: Principles of Marketing
Module 3: Decision Making for Marketing
Module 4: Marketing in Action: Social, Environmental, and Digital Impact
Year 2
Module 1: Brand Management
Học phần 2: Brand Management
Học phần 3: Integrated Marketing Communications
Học phần 4: Contemporary Issues in Marketing
Year 3
Module 1: Marketing Strategy and Analytics
Module 2: Engagement Marketing: Communities, Content, and Creativity
Module 3: Choose one of the following options
- Critical Perspectives in Marketing
- Critical Perspectives in Marketing
Module 4: Choose one of the following options:
- Marketing Dissertation
- Brand Portfolio
*** Register for a consultation on the Hoa Sen – De Montfort Programme via the form at the end of this article.
1.2 Career Opportunities
The program trains high-quality professionals for the marketing industry in both domestic and international markets. Graduates will be equipped to pursue careers in various marketing roles, including:
- Brand Manager
- Social Media Manager
- Event Marketing Specialist
- Email Marketing Specialist
- Marketing Automation Specialist
- Creative Director
- Affiliate Marketing Manager
- Online Advertising Specialist
- Communications Specialist
- Market Research Analyst
- Customer Relationship Manager
*** Register for a consultation on the Hoa Sen – De Montfort Programme via the form at the end of this article.
2. International Bachelor’s Program in International Business at HSU-DMU
2.1 Course Modules for the International Business Bachelor’s Program
Year 1
Module 1: Global Business Environment
Module 2: Business Dynamics, Ethics, and Culture
Module 3: Economics in Global Business
Module 4: Marketing for International Business
Year 2
Module 1: Multinational Enterprise in the Global Economy
Module 2: Data Analytics and Research Skills
Module 3: International Organisational Behaviour and Leadership
Module 4: Choose one of the following options:
- International Supply Chain Management
- International Financial Management and Decision Making
Year 3
Module 1: International Business Strategy and Governance
Module 2: Choose one of the following options:
- Emerging Markets: Economic Geography and Trends
- Dimensions of Digital Transformation
Module 3: International Trade Management
Module 4: Choose one of the following options:
- Dissertation
- Business Project
*** Register for a consultation on the Hoa Sen – De Montfort Programme via the form at the end of this article.
2.2 Career Opportunities for International Business Graduates
The program trains high-quality professionals for the international business sector in both domestic and global markets. Graduates will be equipped to pursue careers in various fields, including:
- Market Research Analyst / Business Policy Planner
- International Marketing Specialist
- Supply Chain Management / International Business Management Specialist
- International Investment Consultant
- Trade Promotion / Legal Specialist in Commercial Law
- Multicultural Human Resource Manager
- International Business Management Consultant
- Import-Export Specialist
- Entrepreneur in Import-Export Business
*** Register for a consultation on the Hoa Sen – De Montfort Programme via the form at the end of this article.
3. International Bachelor’s Program in Graphic Design at HSU-DMU
3.1 Course Curriculum of the Bachelor’s Program in Graphic Design
Year 1
Module 1: Exploration and Ideation for Graphic Design
Module 2: Applied Idea Development for Graphic Design
Module 3: Visual Communication for Graphic Design
Module 4: Creative Resolution for Graphic Design
Year 2
Module 1: Design Process for Graphic Design
Module 2: Design Process Progression for Graphic Design
Module 3: Design Communication for Graphic Design
Module 4: Personal Practice for Graphic Design
Year 3
Module 1: Independent Practice 1
Module 2: Independent Practice 2
Module 3: Professional Practice 1
Module 4: Professional Practice 2
*** Register for a consultation on the Hoa Sen – De Montfort Programme via the form at the end of this article.
3.2 Career Opportunities for Graphic Design Graduates
- Graphic Design for Advertising
- User Interface (UI) Design
- Game Graphic Design
- Product Graphic Design
- Book and Cover Design
- Architectural Graphic Design
- Multimedia Communication Design
*** Register for a consultation on the Hoa Sen – De Montfort Programme via the form at the end of this article.
4. Why is the HSU-DMU International Joint Program an Unmissable Opportunity for On-Site Study in the UK?
4.1 Achievements of De Montfort University – A Leading UK Public University
De Montfort University (DMU) is a prestigious UK public university with over 150 years of history and numerous accolades, including:
- Ranked among the Top 100 universities worldwide with a 5-star QS Stars rating
- Awarded Gold for Teaching Excellence (TEF)
- Ranked Top 15 Best Universities in the UK (Student Choice 2022)
- Ranked Top 16 Globally for Sustainable Development (THE 2023)
- Ranked Top 20 UK Universities for Graduate Employability (Forage 2023)
Check out more achievements and awards of DMU here.
*** Register for a consultation on the Hoa Sen – De Montfort Programme via the form at the end of this article.
4.2 Valuable Scholarships and Exclusive Gifts
| NO. | TYPES OF SCHOLARSHIPS | CRITERIA | SCHOLARSHIP DURATION | SCHOLARSHIP VALUE (VND) |
|---|---|---|---|---|
| 1 | UNITED KINGDOM | Candidates must meet the admission requirements of the selection methods and have an average GPA of at least 7.0 across three semesters from the beginning of Grade 11. | Round 1: 31/3/2025 Round 2: 15/9/2025 | 250 Pound ~ 8,000,000 VND |
| 2 | PARTNER SCHOOLS | Candidates must meet the admission requirements of the selection methods from one of the following 10 schools: SNA, UKA, iSchool, WASS, Vinschool, Sedbergh, Hồng Hà High School, LSTS, UTS, Trương Vĩnh Ký High School. | Before June 30, 2025 | 300 Pound ~ 10,000,000 VND |
| 3 | Special Honors | Candidates must meet the admission requirements of the selection methods. | Before September 15, 2025 | 450 Pound ~ 15,000,000 VND |
| 4 | Honors | Candidates must meet the eligibility requirements of the admission selection methods. | Before September 15, 2025 | 300 Pound ~ 10,000,000 VND |
| 5 | English Talent | Candidates must meet the eligibility requirements of the admission selection methods and have an IELTS certificate (or equivalent) of 5.0 or higher, or an average English GPA of at least 8.0 across three semesters from the beginning of Grade 11. | Round 1: 31/3/2025 Round 2: 15/9/2025 | 150 Pound ~ 5,000,000 VND |
| 6 | Outstanding English Talent | Candidates must meet the eligibility requirements of the admission selection methods and have an IELTS certificate or an equivalent English proficiency certificate of 8.0 or higher. | Round 1: 31/3/2025 Round 2: 15/9/2025 | 1580 Pound ~ 52,000,000 VND |
- Exciting Gifts – Limited Quantity! Water bottle, notebook, pen, backpack, lanyard, polo shirt, and more!
*** Register for a consultation on the Hoa Sen – De Montfort Programme via the form at the end of this article.
4.3 Exclusive Benefits for Students of the Hoa Sen – De Montfort International Programme
- Scholarships up to 100% for students with English proficiency certificates
- International Honours Bachelor’s Degree awarded by De Montfort University (UK), globally recognized—same as on-campus DMU students
- 50% of lecturers are international faculty
- One year of practical experience post-graduation with an application-focused curriculum
- Three fully paid international internships
- Study abroad experiences in three different countries
- Original curriculum directly transferred from De Montfort University (UK)
- Cost is only 1/5 of traditional overseas study
- Free trial classes with international lecturers to experience real university learning
*** Register for a consultation on the Hoa Sen – De Montfort Programme via the form at the end of this article.
4.4 Diverse Admission Pathways to Help 2K6 Overcome Exam Pressure
The HSU-DMU International Program offers multiple admission pathways, ensuring flexibility for students:
1. High School Academic Record-Based Admission
2. Admission Based on Results of the 2024 National Competency Assessment Exam
3. Admission Based on the 2024 National High School Graduation Exam Results
4. Special Admission Pathway (for students with international qualifications such as):
- SAT (Scholastic Assessment Test) – College Board
- ACT (The American College Testing) – ACT Inc
- IBD (International Baccalaureate Diploma) – IB Organization
- A-Level
- A-Level combined with AS-Level
- A-Level combined with IGCSE (International Advanced Levels)
- A-Level combined with Cambridge
- A-Level combined with Pearson Edexcel
- WACE (Western Australian Certificate of Education) – Western Australia School Curriculum and Standards Authority
- TestAS
- TestAS (Test for Academic Studies)
- TestDaF Institute
- TestAS
- Recognized International High School Diplomas
*** Register for a consultation on the Hoa Sen – De Montfort Programme via the form at the end of this article.
5. Register for a Consultation via the Form Below
——————————————–
CONSULTATION CONTACT: De Montfort University – HSU Vietnam (Institute of International Education)
Apply online here
Register for consultation here
Address: Room 804, 8th floor, 08 Nguyen Van Trang, Ben Thanh Ward, District 1, Ho Chi Minh City
