Marketing major – HOT major, irresistible attraction to young people

Marketing plays an important role in the strategy of increasing revenue and profits of businesses. Effective marketing strategies play a key role in increasing brand presence and expanding market share. Therefore, the demand for human resources in this field is always high. So what is the Marketing industry that is so attractive? How do you master specialized skills and develop creativity to become a successful Marketer?

1. What is the marketing industry?

There are many concepts in the field of Marketing, in which each definition will be suitable for different aspects. Simply put, Marketing is a set of activities including research, marketing, brand promotion, finding and attracting potential customers for a business or organization to achieve the goal of increasing sales and profits. profits for businesses.

At businesses, Marketing holds many different roles, depending on the strategic development goals of the business. Implementing marketing activities well, businesses can earn maximum profits and enhance brand value and expand competitive market share.

Marketing is a tool that helps businesses find and attract target customers

2. Decoding the irresistible attraction of marketing studies

So what makes the Marketing field so hot?

So what makes the Marketing field so hot?

2.1. Marketing is a field of study that is always “in motion”.

The marketing environment is always changing, and one of the core points of marketing is “delivering better customer satisfaction than competitors”. How to make a difference and always attract and retain target customers requires marketing to always keep up with changes in consumer habits, behavior and market context. It is possible that creating high value for customers at the present time may no longer be suitable in the future.

Marketing is always moving, keeping up with development trends and professional marketers must strive to constantly learn every day to not be outdated or left behind.

2.2. Many opportunities for career advancement and development

It can be said that the development speed of Marketing also parallels the development speed of technology. Therefore, marketing offers many career opportunities for you to choose from and many career advancement ladders over time.

You can start as a Marketing specialist, then advance to a management role and finally to a Marketing department director role. And people in the marketing field also have the opportunity to switch to related industries such as Marketing specialist to Digital Marketing specialist or maybe PR specialist.

Marketing is a dynamic, creative field of study that requires many skills

2.3. You can choose the field you like

Marketing is not limited to just one industry, but has many specialized industry directions, almost every business needs Marketing to communicate about their services and products. That means you have the opportunity to combine your Marketing skills with other areas of interest.

For example, if you love the fashion industry, you can work in this field; If you are interested in higher education, you can work in the communications or admissions department of a university or college, or if you love challenges and want to approach many brands, you can You can choose the environment of agency companies specializing in communications and marketing.

2.4. Doing Marketing has an “attractive” income

Marketing salary is one of the necessary factors that reflects the needs of society and is also a factor that affects the decisions of young people.

Specifically, the income level of the Marketing industry will depend on many different factors such as experience, qualifications, job position and working environment. According to statistics from job sites, the average salary in the Marketing industry will range from 15 – 20 million/month with 1-3 years of experience. This is considered a fairly high income level compared to other industries in the job market.

Marketing is an industry with high demand for human resources in the labor market, especially in the current era of digital transformation and globalization. Therefore, if you love and are passionate about this field, Marketing will be a field of study you should not miss!

• Candidates register for admission information: HERE
• See more information about the Marketing major of the HSU-DMU Program: HERE

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