1. PROGRAMME CONTENT
1.1. DURATION:
The programme lasts for 3 years (excluding 1 foundational year), with 2 semesters each year. Instruction is conducted in English.
- The programme equips students with fundamental knowledge in visual communication, creative resolution, and graphic design processes. Particularly, it offers students the opportunity to work directly with experts in the graphic design field from the DMU Global programme.
- Students will develop their own design language.
- The curriculum meets the recruitment needs of businesses. Graduates of the programme are currently employed at major design companies worldwide, including Barclaycard, Google, Sony PlayStation, Penguin Books, Disney Studios, Burberry, and Warner Music.
- The programme is designed in accordance with DMU’s Education Strategy 2030, where the timetable is simplified, meaning students study one module at a time and have more time to engage in their learning, receive quicker feedback from instructors, and enjoy a balance between life and study.
1.2. EDUCATION PROGRAMME
| Year 0 | Year 1 | Year 2 | Year 3 |
| IYZ | Graphic Design | Graphic Design | Graphic Design |
| Creative Portfolio | Exploration and Ideation for Graphic Design | Design Process for Graphic Design | Independent Practice 1 |
| Art Design & Study Skills | Applied Idea Development for Graphic Design | Advanced Design Process for Graphic Design | Independent Practice 2 |
| Academic and Study Skills | Visual Communication for Graphic Design | Communication Design for Graphic Design | Professional Practice 1 |
| English for Academic Purposes 1 | Creative Resolution for Graphic Design | Personal Practice for Graphic Design | Professional Practice 2 |
| English for Academic Purposes 2 |
2. Course content
2.1. Year 1
2.1.1. Course 1: Exploration and Ideation for Graphic Design
Develops students’ ideation skills to generate creative solutions for design briefs. Students gain a solid understanding of basic design principles, along with practical skills and techniques to explore and present ideas effectively.
2.1.2. Course 2: Applied Idea Development for Graphic Design
Explores the application and evaluation of ideation skills, allowing students to experiment with creative themes to produce effective design solutions. Students apply their understanding of design principles, combined with practical skills and techniques, to communicate ideas effectively.
2.1.3. Visual Communication for Graphic Design
Introduces basic principles for understanding and applying visual communication techniques in graphic design contexts. Students explore the relationships between products, services, customers, and audiences to ensure their creative outcomes successfully resonate with all stakeholders.
2.1.4. Creative Resolution for Graphic Design
Explores principles of effective visual communication to audiences, develops students’ understanding of subtlety and nuance in the client-designer context, and examines the design problem-solving process and reflections on task requirements. Students analyze design solutions in professional contexts and evaluate strategic decisions and project success.
2.2. Year 2
2.2.1. Design Process for Graphic Design Basics
Develops design processes to create creative solutions for meaningful design requirements through problem-solving. Students will develop an understanding and awareness of design principles. This course will teach practical skills and techniques, providing students with tools to communicate their ideas effectively. The aim is to encourage creative curiosity and help students develop and use reflective insights in their solutions.
2.2.2. Advanced Design Process for Graphic Design
The aim of this course is to develop design processes to create creative solutions for meaningful design requirements through problem-solving. Students will develop an understanding and awareness of design principles. This course will teach practical skills and techniques, providing students with tools to communicate their ideas effectively. The aim is to encourage creative curiosity and help students develop and use reflective insights in their solutions.
2.2.3. Design Communication
This course develops students’ understanding of iconography and design communication skills. Here, students will further expand and develop their design communication skills and explore the relationships between products, services, customers, and audiences to successfully reflect all stakeholders. This course teaches practical skills and techniques to support the communication of their designs.
2.2.4. Personal Practice for Graphic Design
In this course, students will identify themselves in the professional field and work as professional graphic designers or for business design activities. Students will research and understand the creative areas related to them. Students will also evaluate and question their strengths and creative directions. To do this, students will design and present a portfolio of their project work, identifying their professional field and expressing their creative position.
2.3. Year 3
2.3.1. Independent Practice 1
This course aims to refine ideation skills to create creative solutions for meaningful design requirements through problem-solving. Based on projects, students will test, apply, and articulate concepts and theories learned at levels 4 and 5, and develop their personal creativity to a mature level. Primarily based on studios with minimal formal teaching content, this course provides opportunities to explore and develop individual creative paths under close supervision of guidance teachers. This course allows students to undertake individual projects in graphic design or illustration, working on a variety of diverse design briefs.
2.3.2. Independent Practice 2
This course uses students’ ideation skills to test creative themes and solutions developed in the first block. Based on projects, students will test, apply, and articulate concepts and theories learned at levels 1 and 2, and develop their personal creativity to a mature level. Primarily based on studios with minimal formal teaching content, this course provides opportunities to explore and develop individual creative paths under close supervision of guidance teachers. This course allows students to undertake individual projects in graphic design or illustration, working on a variety of diverse design briefs.
2.3.3. Professional Practice 1
This course introduces students to advanced knowledge and skills necessary to understand professional practice in the fields of graphic design and illustration, including knowledge of the commercial aspects of design practice. Students will work on real-world tasks and external research, including direct research related to creating appropriate ideas for real design jobs and preparing final portfolios with supporting materials, which will be evaluated at the end of the course. The relationship management process between client and designer is introduced, where transferable skills related to the entire study program are developed through self-managed learning and projects. This course provides opportunities for students to develop a better understanding of the relationship between image communication (graphic design and illustration) and the industry and society.
2.3.4. Professional Practice 2
This course aims to prepare students for their first job application as professional graphic designers or illustrators or for business design activities. To achieve this, students will assess and reinforce their strengths and creative directions, as well as research and understand the creative market. Students will design and produce a range of materials to represent their creative abilities and support job applications. These materials will be presented in the final portfolio, forming a complete self-promotion package.
3. CAREER OPPORTUNITIES
Professional human resource training program for domestic and international business. Graduates will be able to participate in activities in the field of Graphic Design such as:
- Advertising graphic design
- User interface (UI) design
- Games graphic design
- Product graphic design
- Book and cover graphic design
- Architectural project graphic design
- Multimedia communication graphic design
- …
4. Partners
5. Admission information
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CONTACT: Hoa Sen – De Montfort Program – Institute of International Education
🏢 Address: Room 1007, 10th Floor, 08 Nguyen Van Trang Street, Ben Thanh Ward, District 1, City. Ho Chi Minh
☎️ Phone: 028 7309 1991 (External number: 4792)
📱 Hotline: 0888 275 276
✉️ Email: demontfort@hoasen.edu.vn
💻 Website: www.hoasen.edu.vn/demontfort/
