1. PROGRAMME CONTENT
1.1. DURATION:
The programme lasts for 3 years (excluding 1 foundational year), with 2 semesters each year. Instruction is conducted in English.
> The International Business programme widens career opportunities worldwide for students;
> Students are equipped with knowledge about the operations of multinational companies, exploring notable points in emerging markets, practical knowledge about geography, socio-economics in the business field;
> Additionally, soft skills are honed through courses taught by industry experts, field trips, and real-life scenario exercises;
> The curriculum is designed to meet the recruitment needs of businesses. Graduates of the programme currently hold key roles in major enterprises such as Rolls Royce, IBM, Walt Disney, the NHS, and Siemens;
> The programme is designed according to DMU’s Education Strategy 2030, where the timetable is simplified with a ‘module-based learning’ approach, meaning students study ONE subject at a time, allowing more time for engagement in their studies, quicker feedback from instructors, and a balance between life and learning.
1.2. EDUCATION PROGRAMME
| Year 0 | Year 1 | Year 2 | Year 3 |
| IYZ | International Business | International Business | International Business |
| English for Academic Purposes 1 | Global Business Environment | Multinational Enterprise in the Global Economy | International Business Strategy and Governance |
| English for Academic Purposes 2 | Business Dynamics, Ethics and Culture | Data Analytics and Research Skills | International Trade Management |
| Academic and Study Skills | Economics on Global Business | International Organizational Behaviour and Leadership | Choose 1 of the 2 following subjects: |
| Maths Study Skills: Quantitative Methods | Marketing for International Business | Choose 1 of the 2 following subjects: | Emerging Markets: Economic Geography and Trends |
| The Context of Business | International Supply Chain Management | Dimensions of Digital Transformation | |
| International Financial Management and Decision Making | Choose 1 of the 2 following subjects: | ||
| Dissertation | |||
| Project |
2. Course Content
2.1. Year 1
2.1.1. Course 1: Global Business Environment
This course helps students understand the complexity of the global business environment. We will explore the important dimensions of globalization and the diverse aspects of the evolving global business environment. Students will learn about aspects of the global business environment and their impact on business operations and strategies.
2.1.2. Course 2: Business Dynamics, Ethics & Cultures
This course is designed to provide students with an overview of business fundamentals. Students will learn about basic business concepts and various important functions to manage an organization. By identifying the determining factors of success within the organizational context, students will be able to plan and evaluate the performance of an organization. Additionally, students will develop a dynamic perspective to track the development of theoretical discussions and their reflection in the real business world.
2.1.3. Course 3: Economics of Global Business
This course aims to introduce the core principles of economics shaping the world of business. Students will learn about the tools and concepts of economic analysis at the individual, market, and national levels. The course includes the analysis of consumer behavior, business development, and alternative market structures. Students will learn how to apply various economic theories to real and contemporary issues, fostering critical thinking and discussing opinions from different perspectives.
2.1.4. Course 4: Marketing for International Business
This course introduces students to the fundamental principles of marketing, both in theory and practice, as well as how to apply them in the context of international business and create awareness of cultural factors. Students will gain a deep understanding of the marketing process and the ability to accurately reflect contemporary marketing practices from this course.
2.2. Year 2
2.2.1. Course 1: Multinational Enterprise in the Global Economy
The objective of this course is to broaden students’ understanding of diverse geopolitical issues influencing international businesses. Students will learn the basic concepts and ideas of the field of international business. The course introduces and enhances students’ understanding of key concepts in international business, such as multinational enterprises (MNEs) and Foreign Direct Investment (FDI), as well as the reasons why businesses engage in FDI. Additionally, it explores the strategic and organizational challenges that MNEs face on a global scale and examines the link between a country’s economic development, decision-making processes within MNEs, and investment location choices.
2.2.2. Course 2: Data Analytics & Research Skills
This course provides a comprehensive overview of the research and data analysis process in business. It equips students with the necessary knowledge to apply various tools and techniques in data collection, analysis, and interpretation. The course also teaches students how to consider business opportunities and challenges to contribute to the development and implementation of a business research project.
2.2.3. Course 3: International Leadership & Organizational Behavior
This course explores the role of organizational behavior in the context of international business and management. By examining the influence of organizational, individual, and group contexts, as well as the international environment, the course aims to help students develop an understanding of how people interact within organizations, how internal and external influences interact, and how these interactions shape organizations.
2.2.4. Course 4: Choose ONE of the following subjects:
International Supply Chain Management
International Supply Chain Management (ISCM) plays a crucial role in enhancing the productivity and competitive position of many types of businesses worldwide. Students will gain an understanding of the operations and processes within the supply chain, crucial for creating a competitive advantage. This course will develop a data-driven and analytical perspective in students, essential for success in supply chain analytics. With increasing international competition and pressure from uncertain and ever-changing environments, there is growing attention to effectively managing supply chains, logistics, and operations, helping managers understand the complexity of the internal and external structures and systems of today’s international supply chains.
International Financial Management & Marketing Decisions
The objective of this course is to help students understand and analyze information contained in published financial reports and other data sources they may access, in order to evaluate the financial performance of a business.
2.3. Year 3
2.3.1. Course 1: International Business Strategy & Governance
This course explores the process of internationalization of multinational enterprises from a strategic perspective. This international business strategy course enhances students’ understanding of key concepts in international business strategy such as firm-specific advantages and location-specific advantages, as well as how the combination of these advantages can create value for a multinational enterprise.
2.3.2. Course 2: Choose ONE of the following subjects:
2.3.2.1 Emerging Markets: Economic Geography and Trends
This course explores the spatial distribution of economic activities in emerging markets and its impacts on the past, present, and future development of countries and regions. It also examines the challenges that foreign companies face in emerging markets and provides strategic solutions.
2.3.2.2 Dimension of Digital Transformation
Digital technology is an integral part of the daily life of a modern organization. This course explores the key dimensions of the digital transformation process such as technology, data, people, and organization. Students will learn about the opportunities and disruptive threats that the digital transformation process brings to organizations and how to identify and implement potential solutions.
2.3.3. Course 3: International Trade Management
This course explores the key aspects of international trade, related regulations, and policies. It provides students with both theoretical understanding and practical insights into international trade operations. Not only does it examine international trade from the perspective of the international political economy, but it also considers it from a management standpoint. Students will be introduced to the nature of import and export activities, laws, trade agreements, international payments, and the role of procurement management in supply chain management. In this course, students will gain valuable knowledge that can be applied when businesses operate on a global scale.
2.3.4. Course 4: Choose 1 of the following subjects:
2.3.4.1 Dissertation
This course provides an opportunity for students to undertake an independent exploration into a specialized area within the broad field of international business. Students will practice their research skills, learn how to formulate research questions, and carry them out to achieve the objectives of their dissertation.
2.3.4.2 Business Project
This course offers students the chance to conduct an independent project in a specialized area within the field of business. Students will practice their research skills and their planning abilities, learning how to identify business issues and propose practical solutions.
3. CAREER OPPORTUNITIES
Professional human resource training programme for domestic and international business. Graduates will be able to participate in activities in the field of international business such as:
> Market research expert/ business policy planner
> International marketing expert
> Supply chain management/ international business management expert
> International investment consultant
> Trade promotion/ legal expert on commercial law
> Multicultural human resource management
> International business management consulting
> Import-export specialists
> Goods import and export startup
4. Partners
5. Admission information
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CONTACT: Hoa Sen – De Montfort Program – Institute of International Education
? Address: Room 1007, 10th Floor, 08 Nguyen Van Trang Street, Ben Thanh Ward, District 1, City. Ho Chi Minh
☎️ Phone: 028 7309 1991 (External number: 4792)
? Hotline: 0888 275 276
✉️ Email: demontfort@hoasen.edu.vn
? Website: www.hoasen.edu.vn/demontfort/
