Hoa Sen De Montfort Programme
VI EN

Bachelor Of Marketing

  • The programme focuses on helping students position themselves in the dynamic, creative, and competitive marketing industry, guiding their career paths through trend-focused modules such as Integrated Marketing Communications.
  • With an advantage in assessing creativity, students can enhance their knowledge of Digital Marketing through real-life scenarios.
  • The programme also provides opportunities for students to participate in and experience large-scale projects such as the international X-culture competition.
  •  Students will have the ability to research and keep up with emerging trends both domestically and internationally. The programme focuses on areas such as sustainable marketing, deep consumer understanding, digital transformation, marketing automation, creativity, interactive marketing, and approaches to marketing communications that reflect and engage a more diverse range of consumers.

The purpose of this course is to introduce the field of business and provide a solid understanding of corporate structure, how organizations operate in a global context, internal functions of businesses, and their interactions. Throughout the course, we will discuss topics such as types of businesses, key functions of businesses, market concepts, global economic environment, organizational structure, and basic financial management. Students will also explore the influence of culture on organizational principles and behaviors.

This course offers students a comprehensive introduction to the broad field of marketing and is the second important knowledge block deeply embedding fundamental skills and applicative abilities for advanced learning. The goal is to help students understand the theoretical scope of marketing through real-world application illustrations. Special emphasis is placed on contemporary challenges marketers face, such as e-marketing, ethics, and globalization.

Students will develop awareness of basic concepts of information and decision-making, which are crucial parts of marketing. Students will use these techniques to solve problems and make marketing decisions. The course, based on a simulated market (computer-based simulation game), will allow students to explore and experiment with various marketing tools to achieve specific business performance.

This course explores some key drivers of societal and technological change profoundly impacting the marketing landscape. The overarching theme is change in the modern world, how it affects society, and how marketers must adjust their methods to succeed in a rapidly changing consumer environment.

Students will be introduced to the principles of Sustainable Marketing, aimed at promoting sustainable products and services that “meet customer needs and significantly improve social and environmental performance throughout the product life cycle”, while adding value for customers and achieving company objectives. In this course, students will learn how sustainable principles can be integrated into marketing activities and strategies; to address opportunities and challenges arising from social, economic, and environmental changes – such as climate change.

Professional human resource training programme for domestic and international business. Graduates will be able to participate in activities in the field of Marketing such as:

  • Brand Manager
  • Social Media Manager
  • Event Marketing Specialist
  • Email Marketing Specialist
  • Marketing Automation Specialist
  • Creative Director
  • Affiliate Marketing Manager
  • Digital Advertising Specialist
  • Public Relations Specialist
  • Market Research Analyst
cử nhân marketing

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