Hoa Sen De Montfort Programme
VI EN

Bachelor of International Business

  • The International Business programme widens career opportunities worldwide for students;
  • Students are equipped with knowledge about the operations of multinational companies, exploring notable points in emerging markets, practical knowledge about geography, socio-economics in the business field;
  • Additionally, soft skills are honed through courses taught by industry experts, field trips, and real-life scenario exercises;
  • The curriculum is designed to meet the recruitment needs of businesses. Graduates of the programme currently hold key roles in major enterprises such as Rolls Royce, IBM, Walt Disney, the NHS, and Siemens;
  • The programme is designed according to DMU’s Education Strategy 2030, where the timetable is simplified with a ‘module-based learning’ approach, meaning students study ONE subject at a time, allowing more time for engagement in their studies, quicker feedback from instructors, and a balance between life and learning.

This course helps students understand the complexity of the global business environment. We will explore the important dimensions of globalization and the diverse aspects of the evolving global business environment. Students will learn about aspects of the global business environment and their impact on business operations and strategies.

This course is designed to provide students with an overview of business fundamentals. Students will learn about basic business concepts and various important functions to manage an organization. By identifying the determining factors of success within the organizational context, students will be able to plan and evaluate the performance of an organization. Additionally, students will develop a dynamic perspective to track the development of theoretical discussions and their reflection in the real business world.

This course aims to introduce the core principles of economics shaping the world of business. Students will learn about the tools and concepts of economic analysis at the individual, market, and national levels. The course includes the analysis of consumer behavior, business development, and alternative market structures. Students will learn how to apply various economic theories to real and contemporary issues, fostering critical thinking and discussing opinions from different perspectives.

This course introduces students to the fundamental principles of marketing, both in theory and practice, as well as how to apply them in the context of international business and create awareness of cultural factors. Students will gain a deep understanding of the marketing process and the ability to accurately reflect contemporary marketing practices from this course.

  • Market research expert/ business policy planner
  • International marketing expert
  • Supply chain management/ international business management expert
  • International investment consultant
  • Trade promotion/ legal expert on commercial law
  • Multicultural human resource management
  •  International business management consulting
  •  Import-export specialists
  • Goods import and export startup

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